Business managers everywhere are trying to find the best way to make social media work for them in 2025.
Social media is all about:
- Building community
- Showcasing your brand
- Establishing expertise
- Promoting new products and services
- Announcing changes
- Being a voice in the industry
Business managers can choose between total social media management, where a digital marketing company takes on everything from design, comment responses, messages, pictures, reels, and more; or business owners can choose social media consulting, where they are involved with their own social media posting but with the expert guidance of a marketing and press release team.
What are the differences? The pros and cons? Find out which one is right for you.
Why Social Media is a Must-Have for Your Business in 2025
Yes, social media is just as relevant today, if not more so, than ever before.
Social media is your voice in a crowded marketplace, connecting one-on-one with clients and customers to establish your expertise and knowledge. With social media, you are connecting with consumers, building a rapport, establishing trust, and having fun showing off your personality.
Customers aren’t looking for businesses – they are looking for brands. They want to know your values, your mission, and how you give back. Without social media, you are not only leaving your company in the dark – you are letting competitors take the lead.
Social media for business doesn’t have to be complicated or time-consuming: social media can be simple with the right approach from your partnered digital marketing team. Find out more about how a digital marketing partnership can alleviate the mystery and make social media easy for business success.
Total Execution with Outsourced Social Media Management
With social media management, a digital marketing team takes on the entire social media handling for you. They will employ a team of designers, content writers, marketers, and SEO specialists to create your content, research topics, engage with the community, and stay on top of regular publishing.
Your team can choose to approve content, when to set up approval reviews, how to handle topics being targeted, what audience to focus on, and more. This is often a more hands-off approach with flexibility to get more involved.
However, the more approvals or input given can often setback or delay the marketing team based on revisions, timeliness, approvals, and more.
Pros:
Expert management
Never miss a post
Researched popular trends
Fast responses to users
Professional designs
More time to focus on what you do best
Data-driven decisions
Crisis management
Cons:
Less personal engagement
Higher monetary investment
Less direct input
Surface level branding
Content approval delays
Social Media Management Includes
Content Creation
Your digital marketing team will put together the designers, writers, and marketing experts to create the content you need; you can submit your own photos and videos or rely entirely on stock content
Posting and Scheduling
They handle the posting, scheduling, and planning process of when posts go live
Community Management
Social media and PR experts will engage online with comments, messages, reviews, and more to stay involved and active online to give your company a voice and consistent presence
Ad Campaign Management
If you choose to bundle your social media with advertising, social media management teams can easily integrate your ads with your organic posts for cohesive messaging
Analytics and Reporting
Using platform-provided tools and third party resources, social media management teams will analyze how your content is doing and provide reports on what results you are seeing
Brand Reputation Management
Making sure your brand stays consistent, a social media management team responds to reviews, sees where your company is mentioned, and stays involved with conversations around your product or service output and perception
Influencer Collaboration
Whether a local or national company, professional social media managers will monitor influencers who may be a good fit for partnerships to expand your company’s reach, reviews, and reputation to boost sales and reach
Hashtag and Trend Research
When a trend hits that is a perfect fit for your company, a dedicated social media management team can put together content quickly to get you involved, hashtagging, and getting in the mix for better visibility and strong branding
Crisis Management
At one point or another, a business online will deal with negative reviews, bad feedback, or misrepresented information – expert social media managers with PR experts can help smooth this over for a positive result quickly
Platform Optimization
Not just content, your team of social media managers will update your profile pictures, banners, bios, links, and more as needed, so you are always fresh, recognizable, and promoting the latest services with researched keywords
Get Expert Guidance While Doing Marketing In-House with Social Media Consulting
Social media consulting is when your digital marketing team reviews your online presence, branding, and mission statement and works with you to guide your social media posting.
Their expert team will provide insight and advice on what topics to discuss, what trends to catch onto, what media to post, when to post, how to engage with users, how to handle an online crisis, where to post, and how to map out your posting calendar.
This approach allows you to make your content personal and in-house but with expert guidance from a team using data to follow online trends and help grow your following. It perfectly combines the professional touch with the personal approach users want to see.
Pros:
Clear roadmap to success tailored personally to your company
Lower monthly investment
More personal branding
More authentic designs, photos, and messaging
Control over narrative and messaging
As-needed advice for posting, topics, and trends
Data-driven advice for when, where, and what to post
Out-sourced monitoring of what trends to follow
Coaching for internal team to grow their skills
Cons:
Higher time investment in creating, posting, and responding online
Limited crisis response
Must have content writing, design, and posting skills
Success depends on following the recommended guidelines
Social Media Consulting Includes:
Strategy Development
Social media experts will work with your team to hone in on your mission, objectives, and branding to create a personalized strategy to achieve your goals
Brand Positioning Advice
Your partnered digital marketing team will weigh in on what tone of messaging to use, colors, and design to best showcase your brand
Platform Selection Guidance
Get advice on what platforms are best for your services, products, and audience so you don’t waste time chasing down dead-end leads
Content Strategy
Discover what content is going to work best for your company – from long-form videos to scrolling carousel photos
Ad Strategy Consultation
Learn how to combine your ad strategy with your organic social media content to boost sales and reach while having a handle on your budget
Engagement Best Practices
How you engage online matters a lot – get advice on messaging, comments, emojis, gif reactions, and more to showcase your personality without offensive
Competitor Analysis
A social media consulting team will analyze and monitor competitors so you get tips based on how others in your industry are performing
Analytics Training
Discover all the tools social media platforms provide you for free to monitor and track your posts to see follower growth, reach, boosting options, and more
Trend Forecasting
With a social media consulting team, you can expect alerts about trends that may be a good fit for your business that are worth joining and making content for
Get Started with Social Media Today - Your Way
Whether your business is looking for total management or you need a little guidance to boost your reach, Bimeo Digital Solutions is here for you. We can help analyze your social media approach, compare competitors’ content, and provide personal advice on where to go next.
We are a team of branding experts, digital marketers, content writers, web designers, copywriters, and more. This means we have the team and the crew to help you.
