Mechanics, HVAC techs, roofers, landscapers, and so many more contractors are looking to break into new jobs with Maryland digital marketing. They see competitors getting more leads, more calls, and more jobs season after season.
So how do you boost your service business in Maryland and compete? Digital marketing.
Digital marketing is all about promoting your work online. When homeowners and business managers search for “contractor near me” that’s your chance for your business to show up, deliver a quote, and seal the job.
While some digital marketing techniques like SEO build gradually over months, our Baltimore digital marketing agency has honed a 90-day method to help contractors and service businesses in Maryland get found online fast.
Discover the difference of a complete digital marketing strategy to help boost your business online in Maryland. More jobs, better ROI, less wasted efforts.
Can You Really Boost a Business Online in 90 Days
One of the main tips for digital marketing is “never promise fast results.” Digital marketing strategies like SEO take time – building over 3 to 6 months before showing consistent results. However, a full digital marketing campaign for Maryland service businesses and contractors can help boost your business while SEO builds.
Using a combination of email newsletters, PPC marketing, social media promotion, content creation, and web design, we can help your business see results in 90 days — more clicks, more website visitors, and a boost in online followers. These tactics combined create a powerful digital marketing strategy for Maryland businesses that help you rank in a competitive market.
Check out our breakdown of a 90-day plan that we tailor to your company to focus on your most critical pain points to boost business.
1) Web Design for Baltimore Service Businesses
The first step to boosting a business is to revamp the website. Half of all searches are done on a mobile phone, which means optimizing contractor website design for smartphones and tablets. This ensures a seamless search experience for all users and can dramatically improve how many leads a business gets.
We go one step further with our contractor web design by including call-to-actions in the header and optimizing for mobile and desktop.
2) Email Newsletter Campaigns
Businesses often overlook their best chance at boosting their business – their current customers. Even though some contracting services don’t make for frequent repeat customers, staying in touch with past clients is one of the best ways to get referrals.
We ask about your current customer database to set up an email newsletter campaign. Sharing home improvement tips, seasonal advice, and special coupons can improve repeat business and recommended clients.
Even one newsletter a month can return dramatic results – that’s why email marketing campaigns are known for returning $40 for every $1 spent.
3) PPC Marketing
One of the best ways to get noticed quickly online is with PPC advertising. As a Maryland service business, you rely on your busy seasons to draw in the profits you need for the rest of the year.
Our marketing team knows how to strategically optimize your budget to target the search phrases and costs that will push you ahead of competitors.
4) Social Media Activity
For home improvement businesses and contractor digital marketing, it is critical to not overlook social media. Customers want to see an active business and photos of their real work – not just stock photos or old footage.
We help gather your current gallery of jobs completed and showcase them online. A few posts a month can show potential customers that you’re active, knowledgeable, and performing the type of projects they want for their home.
Stuck on ideas?
- Tuesday tips for energy savings
- Signs they need home repairs
- Recent job photos
- Testimonials from clients
- Stories of expert problem solving from your team
5) Content Creation
Content is king and it is not going anywhere. While content is the foundation of a strong SEO plan, which can take a few months to build results, content is also how you convert clients who click on your ads, newsletters, or social media posts.
We help cultivate a strong blog you can share in your newsletters, landing pages for your ads that helps funnel clients along to a sale, and tips and tricks for social media to link back to. The more content you are building, the more active your site, the more attractive your Baltimore contracting business is to Google and new customers.
Plus, we research your local market thoroughly for expert content that is human-generated – no Ai filler that gets outranked or doesn’t explain things properly to your customers.
6) Bonus: SEO
All of these elements of digital marketing for Maryland contractors is to help allow time for SEO to grow. Search engine optimization is the primary way to get your business found online – for homeowners searching online, with their mobile phone, and through voice like “Hey, Google.”
With a speedy and responsive website, relevant content, active social media, driving paid ads, and timely email newsletters, you will naturally rank higher and continue to appear in more search results.
With 3 months of invested marketing, SEO can start to really propel your business forward. While some results may vary, a strong digital marketing foundation can be the difference your Maryland business needs.
Talk to Bimeo Digital Marketing Today
Fast results are not lasting results, but a well-rounded digital marketing plan for contractors in Maryland can deliver quick clicks with long-lasting rankings. This is why we combine PPC ads, web design, new content, email campaigns, and an active social media presence to help boost your business.
Our dedication is to your success – because when you thrive, we thrive. Talk to us today about a fast strategy to begin as we build out your SEO and create a stable foundation that will last the lifetime of your business.
Frequently Asked Questions
How can digital marketing help my Maryland service business get more leads?
Digital marketing helps your Maryland service business get more leads by improving your online visibility when homeowners or business managers search for contractors. A complete strategy using SEO, PPC ads, social media, email marketing, and optimized web design ensures your business shows up in local searches and drives potential customers to request quotes.
Can you really boost my Maryland service business online in just 90 days?
Yes, while SEO takes time to build, our 90-day digital marketing method combines email campaigns, PPC ads, social media, content creation, and optimized web design to help your Maryland service business see measurable improvements in leads and visibility within 90 days.
Why is web design important for Baltimore service businesses?
Web design is essential because half of all searches are done on mobile devices. A responsive and mobile-optimized website with clear call-to-actions increases the chances of converting visitors into customers for Baltimore service businesses.
How does email marketing help Maryland contractors get more jobs?
Email marketing helps Maryland contractors stay connected with past clients, increasing referrals and repeat business. Sending helpful content, seasonal advice, and special offers through monthly newsletters can significantly boost customer engagement and job opportunities.
What role does content creation play in marketing for small businesses in Maryland?
Content creation builds trust and attracts new customers by showcasing your expertise. It also strengthens SEO, improves ad conversions, and provides valuable material for email and social media campaigns, making your Maryland service business more visible and appealing online.
