If you have a digital marketing team on your side, whether internally or externally, they’ve probably offered you pay per click advertising, search engine optimization, or some combination of both. Both have great benefits for all business types, and both can vary wildly in cost. How, then, do you decide where to allocate your budget for digital marketing spending: is it better to go with advertisements, or growing your business organically with natural content and outreach?
We break down the core components of each digital marketing strategy, and provide some insight into which marketing option is optimal within different points of your company’s growth. Both have their merits, and both have their budgets and their timelines to take into consideration.
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Contact us if you have questions about what direction your company should take!
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