PPC vs SEO: Selecting the Right Investment [Infographic]

Pay Per Click Advertising, or Search Engine Optimization? Which one is right for your business? Let's break down the core of each strategy.

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Pay Per Click Advertising, or Search Engine Optimization? Which one is right for your business?

If you have a digital marketing team on your side, whether internally or externally, they’ve probably offered you PPC advertising, search engine optimization, or some combination of both. Both have great benefits for all business types, and both can vary wildly in cost. How, then, do you decide where to allocate your budget for digital marketing spending: is it better to go with advertisements, or growing your business organically with natural content and outreach?

We break down the core components of each digital marketing strategy and provide some insight into which marketing option is optimal within different points of your company’s growth. Both have their merits, and both have their budgets and their timelines to take into consideration. 

Would you rather watch our PPC Video? Click here!

Contact us if you have questions about what direction your company should take!

ppc vs seo infographic

If you still have questions, or you want to share how our guide helped you with your business, comment below! You can always email us or connect with us on social media. 

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About the Author
Cody Dillon
Cody Dillon

Cody Dillon is the owner of Bimeo Digital Solutions, previously Be More Innovations.

A graduate of the University of South Carolina, Cody is specialized in digital marketing, app development, and SEO strategies. He has worked as an App Developer, Lead Android Developer, and is co-founder and developer of WARP Lab.

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Cody Dillon
Cody Dillon

Cody Dillon is the owner of Bimeo Digital Solutions, previously Be More Innovations.

A graduate of the University of South Carolina, Cody is specialized in digital marketing, app development, and SEO strategies. He has worked as an App Developer, Lead Android Developer, and is co-founder and developer of WARP Lab.