Frederick Roofing Company Case Study
Increasing Local Traffic for a Maryland Roofing Company
Politz was looking to increase local traffic and improve quality leads. With our focus on PPC, SEO, and new content, we helped them achieve 1,429% year-over-year growth in site traffic.
*Stats below based on data from between July 2025 to July 2026
OVERVIEW
Politz Enterprises Inc. is a local Maryland roofing company based in Frederick, MD. They offer roofing services, gutters, and siding, focusing on both residential and commercial clients. A long-standing company, they have been family-owned and operated since 1963. With excellent customer service, friendly staff, and stellar results, their reputation was already at 5-stars and word of mouth was positive.
Owner Rob Politz wanted to expand their local service area, branching further out of Frederick, MD into nearby counties and even neighboring states. He wanted to accelerate his timeline and was excited to partner with an experienced marketing company to make it happen.
The team at Bimeo Digital knew that local SEO would be key to reaching new markets. Our suggestion was to combine both PPC ads for immediate visibility and create new landing pages to attract organic clients. Over just one year, Politz saw a 1,429% increase in total website users, with over 200 form submissions.
The Challenge
Break out of the immediate service area and attract higher quality leads for nearby counties and states.
Politz Enterprises was well established in the Frederick County area. Branching out of that area, however, was proving difficult on his own due to increased competition in neighboring counties and a lack of physical locations outside of Frederick.
We were excited to help Politz expand because we saw his stellar online reputation and potential for growth. We knew that representing a wider service area online was key, both for search engines and users. By attracting more customers to the site and improving service content, we were better able to drive quality leads with intent.
SERVICES USED
- Organic and Local SEO
- Reputation Management
- Responsive Web Design
- Content Marketing
- PPC Advertising
- Social Media Advertising
Client Industry:
Home Improvement/Roofing Company
Location:
Maryland
All Stats based on evaluations done between July 2025 through August 2026
Tremendous growth in just 1 year
THE STATS
6,151 home page views
In a 1-Year Period
14x More
Website Traffic
Homepage
July 2026: 436 views
July 2025: 47 views
Free Estimate Request
July 2026: 72 views
July 2025: 7 views
Website Traffic
July 2026: 902 Active Users
July 2025: 59 Active Users
A Comprehensive Digital Strategy for Roofers
Website Optimization
- Mobile design
- User navigation
- Conversion-focused landing pages
- Updated calls-to-action
- Development and optimization of service pages
- Improved paths to the Free Estimate and Contact pages
Search Engine Optimization
- Keyword research
- On-page and technical SEO
- Metadata
- Internal linking
- Local keyword targeting
- Content designed around homeowner search intent
Local SEO
- Google Business Profile optimization
- Citation cleanup
- Local landing pages
- Geographic keywords
Content Marketing
- Roofing services
- Storm damage repairs
- Specific roofing materials
- Siding
- Gutters
- Location-specific services
- Homeowner questions and informational searches
- FAQs and supporting content
High-Value Keyword Rankings
Politz is now ranking prominently for several valuable local roofing searches.
#1 — Storm Damage Roofing in Frederick
Search volume: 70/month
Ranking page: Storm Damage Roof Repair
#1 — LP Siding Frederick
Search volume: 70/month
Ranking page: LP SmartSide Siding
#1 — Frederick MD Roofing Contractor
Ranking page: Homepage
#3 — Roofing Contractors Frederick MD
Search volume: 320/month
#4 — Frederick County Roofing Company
Search volume: 390/month
#4 — Roofing Companies Frederick MD
Search volume: 320/month
Positive Results for Business
Greater Lead Potential
With 203 form submissions collected in a 1-year period (not counting phone calls, emails, or GMB leads), the website is now actively generating leads vs. acting as an online brochure.
Greater Local Market Visibility
With several pages in the top-three and top-four Google search rankings, including “roofing contractors Frederick MD” and “Frederick County roofing company”, Politz is now in front of more potential customers actively searching for roofing services.
More Opportunities Outside the Homepage
Pages including Service Area, Roof Replacement, Gutter Installation, Storm Damage, and Siding provide additional entry points for prospective customers, allowing Politz to expand on sales and offer bundled promotions.
Stronger Service Diversification
Ranking for roofing, storm damage, siding, slate, and flat-roof searches creates more opportunities to generate business across multiple service categories. This has allowed Politz to expand into nearby markets, furthering his reach and growing business.
Increased Brand Exposure
Going from 59 monthly active users to 902 means substantially more potential customers are interacting with the Politz brand online. Customers have a higher chance of seeing Politz’s services and reaching out when they are reaching to hire a local roofing company.
