Frederick Roofing Company Case Study
Increasing Local Traffic for a Maryland Roofing Company
Politz was looking to increase local traffic and improve quality leads. With our focus on PPC, SEO, and new content, we helped them achieve quality lead generation by 195%.
*Stats below based on data from between Aug - Sept 2025 and Aug - Sept 2026
OVERVIEW
Politz Enterprises Inc. is a local Maryland roofing company based in Frederick, MD. They offer roofing services, gutters, and siding, focusing on both residential and commercial clients. A long-standing company, they have been family-owned and operated since 1963. With excellent customer service, friendly staff, and stellar results, their reputation was already at 5-stars and word of mouth was positive.
Owner Rob Politz wanted to expand their local service area, branching further out of Frederick, MD into nearby counties and even neighboring states. He wanted to accelerate his timeline and was excited to partner with an experienced marketing company to make it happen.
The team at Bimeo Digital knew that local SEO would be key to reaching new markets. Our suggestion was to combine both PPC ads for immediate visibility and create new landing pages to attract organic clients. Even during their off-season, Politz saw a 195% growth in quality form submissions for new work in just one year.
The Challenge
Break out of the immediate service area and attract higher quality leads for nearby counties and states.
Politz Enterprises was well established in the Frederick County area. Branching out of that area, however, was proving difficult on his own due to increased competition in neighboring counties and a lack of physical locations outside of Frederick.
We were excited to help Politz expand because we saw his stellar online reputation and potential for growth. We knew that representing a wider service area online was key, both for search engines and users. By attracting more customers to the site and improving service content, we were better able to drive quality leads with intent.
SERVICES USED
- Organic and Local SEO
- Reputation Management
- Responsive Web Design
- Content Marketing
- PPC Advertising
- Social Media Advertising
Client Industry:
Home Improvement/Roofing Company
Location:
Maryland
All Stats based on evaluations done between Aug 2025 through October 2026
Tremendous growth in just 1 year
THE STATS
498K Google Search Impressions
In a 1-Year Period
Almost 100% Conversion Rate
At the start of their off season, Politz received 62 form submissions from 60 start-form events.
A Comprehensive Digital Strategy for Roofers
Website Optimization
- Mobile design
- User navigation
- Conversion-focused landing pages
- Updated calls-to-action
- Development and optimization of service pages
- Improved paths to the Free Estimate and Contact pages
Search Engine Optimization
- Keyword research
- On-page and technical SEO
- Metadata
- Internal linking
- Local keyword targeting
- Content designed around homeowner search intent
Content Marketing
- Roofing services
- Storm damage repairs
- Specific roofing materials
- Siding
- Gutters
- Location-specific services
- Homeowner questions and informational searches
- FAQs and supporting content
Local SEO
- Google Business Profile optimization
- Citation cleanup
- Local landing pages
- Geographic keywords
High-Value Keyword Rankings
Fresh content boosted Politz's website to appear in AI-generated Google search summaries for valuable local roofing and siding searches, showing them above local competitors.
- Storm damage roofing in Frederick
- LP siding Frederick
- Frederick flat roof repair
- Frederick rubber roof replacement
- Frederick synthetic roof replacement
Positive Results for Business
Quality Leads, Not Just Volume
The increase in contact and estimate submissions gives Politz more customers and quality leads that are interested in their services.
Local Reach
Organic growth and rankings for Frederick-specific roofing and siding searches showcase that Politz is reaching customers beyond its existing direct-traffic audience, breaking into new areas.
Stronger Lead Generation
Website updates created a user experience that prompted contact and action vs. general information and browsing.
More Service Visibility
Rankings increased for additional services, so Politz is now gaining exposure for storm damage, flat roofs, rubber roofing, synthetic roofing, and siding, helping broaden its customer base.
Diversified Acquisition
Traffic now comes from Direct, Organic Search, Paid Search, and Referral, reducing dependence on a single acquisition channel and improving longevity of business.
