When you’re ready to hire a digital marketing company for your business, you start with professional recommendations, Google searches, and competitor research. You set up consultation calls and get quotes on the scope of work you need. You’ll be provided a description of services from each business, a list of deliverables, and a quote to get started.
These consult calls and professional quotes help you decide who to hire for your online digital marketing. You’ll base your decision on the quality of the work they provide, their experience with your market, and the overall budget you are working with, in addition to the projected ROI.
So, do you pick the digital marketing company with the highest quote, because they seem more professional? Do you go with the lowest quote, because you’re working on a small budget? What about the marketing company that only works in your field?
Dive in to learn what you should be considering when hiring a digital marketing company for your business. Go beyond numbers to see what makes the difference for a successful digital marketing campaign.
How to Choose a Digital Marketing Company
What’s Included in the Plan
When choosing a digital marketing company, you want to consider the differences between each proposal. Some marketing companies will provide SEO content, but they won’t add it or optimize it for your website; some marketers roll everything into one service, writing and adding your content with one qualified team, so you can be more hands-off. These prices may be the same, or differ, between companies.
Once you have quotes from the digital marketing companies you are considering, schedule follow-up calls to compare what services are being provided and what the scope of work includes. Each company will have a different process for outlining its services, so never assume something is, or is not, included. The best way to know is to ask.
Are There Al a Carte Charges
Just because a marketing team can provide all of the services you want or need doesn’t mean those services come at a bundled price. Ask each marketing team during your consult call to be clear about what is, and is not, included in your quoted price.
Bimeo Digital Marketing, for example, includes basic Google services under all of our SEO plans, like Google profile optimization, analytics, business posts, and more. However, some digital marketing companies consider Google services as an additional fee and will not include these critical optimizations under a basic SEO plan.
What Services Can They Provide as You Grow
You’re interested in pay-per-click advertising to start, or maybe a simple local SEO plan to expand into neighboring markets. You found the digital marketing company that can provide these services, great! What is your plan for 3-5 years down the line, as your company grows and you need more services to invest in your company’s reach?
Don’t settle on a digital marketing company that can only help you right now. Consider the services digital marketers offer that you could take advantage of later. At Bimeo Digital Marketing, we partner and employ experts who specialize in tradeshow print materials, app development, new website design, social media advertising, and more.
Plan ahead and work with a company that can be with you as you grow, so your branding is consistent, your reporting is steady, and you have a team that already knows the ins and outs of what makes you stand apart from the rest.
Are They Local or National
National vs local digital marketing companies can have a big impact on your overall digital marketing results. A national agency may have a higher quote for the same services as a local digital marketing team, due to their overhead of office buildings, larger teams, and higher rates on software to accommodate so many clients.
Local marketing companies can vary in their quotes. A smaller company can often offer the same services at a lower price, because they are supporting a smaller team with lower overhead fees.
Don’t assume that national agencies can provide better services – a smaller, more dedicated digital marketing company can invest in your company instead of just offering a cut-and-paste plan that isn’t unique to your business.
How Did You Connect with the Team
Yes, your relationship with your digital marketing team matters. Digital marketers will be responsible for how your company appears online. This influences the tone of your company, branding, perception, interactions, and more.
You want to feel comfortable talking with your digital marketers about whatever pops up. Are they open to your ideas? Do they value your knowledge and expertise in your field? Are they able to clearly outline why some ideas are good and some are bad for your specific market?
If you don’t feel like you can communicate openly, you may be better off looking elsewhere. Be a person to a company, not just another client.
How Was Communicating and Getting in Touch
Do not only consider how well you connected with the digital marketers you’ve interviewed, but also how well they communicated. Digital marketing can have rapid changes due to technology updates and trends. If you’re ready to launch a new product but you don’t hear back from your marketing team in a week, that is business you’re losing out on.
Pay attention to response times, punctuality for meetings, variety in offering phone calls or emails as needed, and overall responsiveness. Don’t hire a marketing team that’s so overwhelmed with clients you’re left on the back burner.
Were Your Meetings Personable
Now that you’ve determined that you connect well with the team and they’re timely with emails, were they personable? A digital marketing company may be able to demonstrate its value and skills, but did they highlight what makes you an ideal client for them, as well?
A good digital marketing partnership should thrive off an interest in your company, a passion to see you succeed, and a vision for where your company can go from here. Don’t be persuaded by numbers on a screen that promise you they’ve helped multiple companies achieve their ROI; you want personable service that deepens your customer’s trust as well as promotes your business.
Get a Free Consult with Bimeo Digital
See how Bimeo goes above and beyond to deliver excellent service to our clients. We don’t care about getting any business; we care about getting the right business, and so should you. Our free consultations and quotes ensure we understand your business, your market, and your brand.
Find a digital marketing company that is excited to work with you and sees your business’s vision. Quotes can only tell you so much about a company, so remember to schedule follow-up calls, compare services, and be mindful of how you’re treated. You know your business, and your marketers should respect you and use your input. Be valued, grow your business, and join a lasting partnership.
