To get more clients, you need to have a hook that draws customers in. Getting them to see your pay-per-click Ad on Google, Facebook, LinkedIn, etc. is only part of the equation. Once they’re on your website, how do you keep them interested?
If you’re seeing frequent website visitors with good performing ads but without high quality conversions, these tips for optimizing your landing pages may be exactly what you need.
Optimized landing pages are the key to moving from an interesting ad to a dedicated customer. We dive into the 7 easy things every business manager can do to improve ad conversions – #6 is our top performing piece of advice that you won’t believe you didn’t think of before.
7 Tips to Optimize Your Landing Pages for Conversions
1. Make Sure Your Solution is Big, Bold, and Clear
Users clicking on your ad want to see the rest of the solution, services, or products you promised. Whether it’s an offer, a way to solve their problems, or a high tech product that fits their interest, you need to lead with that promise.
Burying the lead under the fold of your website will immediately cause users to click away. Remember – everything on the internet happens in seconds. Visitors should immediately understand what you offer and why it’s beneficial to them or else they’re not going to stick around.
2. Keep the Ad Branding the Same for PPC Ads
Your landing page is not the time to try and sell users on new branding or images. If they click on your ad with blue colors, light images, and bold text, they expect to see the same thing on the landing page. Consistency in messaging and design helps maintain user trust and reduces bounce rates.
A difference in color, text, font, or even ad messaging can cause users to click away, wasting your money and burning your reputation.
3. Easy to Find and Compelling Call to Action
Don’t make users hunt for a way to get in touch with you. Once they’re on your website, you want to encourage them to get in touch, download your content, or sign up for a trial with you.
Make sure phone numbers are easy to see and clickable; have email addresses bold and readily available; make your forms short and fast. Even though it’s beneficial to have as much data as possible, you can always follow up with leads. For every lead you don’t get, it doesn’t matter how much info you get from another.
Stick to email, first name, and a phone number if absolutely necessary – the rest you can get later.
4. Your Landing Page Should be Optimized for Mobile
Don’t design your landing page for desktop users only. For mobile users, your landing page should load quickly, have easy navigation, and provide a seamless experience. Check to make sure menu items aren’t getting in the way, your call to action is visible, and your messaging doesn’t disappear below the fold.
Never skip on taking the time to optimize two designs – the results are well worth it when half your audience is finding you from their smartphone.
5. Keep All Designs Minimal on Optimized PPC Ads
Clutter on a landing page is the fastest way to overwhelm your potential customers and ruin your bounce rate. If they see a cluttered menu, a lot of options, or multiple media, they’re going to click away due to confusion and frustration.
All landing pages should be optimized with a minimal header and footer. Only use media strategically to guide your clients toward the most important information or CTAs. Everything else can be bold or engaging on other pages – your landing page is direct, simple, and easy to understand.
6. Link to Your Social Channels and Reviews
When optimizing your landing page for PPC ads, you want to be proud of your online reputation and show the personable side of your brand for a quick connection. Incorporate testimonials, reviews, case studies, and trust badges to build credibility and reassure visitors about the quality and reliability of your offering.
Link to all of your social media channels so they can connect with you – the more you’re in their line of sight, the more likely they will convert to a customer. Remember, it’s a long marathon so you want to stay relevant.
7. Optimized Landing Pages Should Have A/B Testing
It’s important to continuously test different elements of your landing page, such as headlines, CTAs, images, and layouts. This will help you to identify what resonates best with your audience and improve conversion rates.
Have two landing pages set up and tweak them as your ads run to see what demographics resonate with what messaging. If done on a monthly or bi-monthly basis, you will have an ever improving set of data that helps lead to positive, high quality conversions on your landing page.
Get High Quality Leads With Optimized Landing Pages for PPC Ads
Online advertising can be rough and overwhelming. PPC ads can be your avenue to more clients and long lasting customers, though. If you have the right media, messaging, and call to actions, you can improve your retention rate and grow your business.
Focus on solution-forward messaging, clear call to actions, special offers, proof of quality, and easy ways to stay in touch. Link social media accounts, get rid of website clutter, and always have a mobile friendly landing page so all users can access your special offers.
Need More Help with How To Optimize Your Landing Pages for Conversions?
Bimeo Digital Marketing has you covered! We offer comprehensive digital marketing services for all industries. With a little bit of professional help, you can cut the guesswork out of your data and focus on fulfilling customer orders.
Web Design: Our web design experts can easily adapt your current branding into a compelling landing page design. Allow us to set up some testing landing pages so you can see the difference.
Professional Content Writers: Ai can’t write compelling copy like human writers who know what users are looking for. Backed by keyword data and emotive messaging, our professional content writers can quickly help convert users.
PPC Advertising: Our advertising team doesn’t just optimize your landing pages, we also have hard data to back up changes, show where to move next, and what audiences are looking for your content. With hard numbers, we can continuously improve for endless results.
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